About Us

At 101, we believe that the pieces we surround ourselves with should bring beauty, meaning, and joy to everyday life.

101 Home is dedicated to beautifully curated homewares, décor, gifts, and lifestyle pieces designed to make a house feel like home. From meaningful gifts and everyday luxuries to timeless finishing touches, our collections are carefully chosen to bring warmth, comfort, and style to the spaces we live in.

101 Design offers a considered edit of boutique fashion, accessories, and lifestyle essentials from talented New Zealand designers and sought-after international brands. Focused on effortless wearability, modern femininity, and enduring style, we help our customers discover pieces that inspire confidence and become favourites for years to come.

More than a store, 101 is a lifestyle destination built on thoughtful curation, genuine connection, and a passion for helping people create beautiful homes, find meaningful gifts, and express their personal style. As we continue to evolve and grow, we remain proud to be part of the Howick community and grateful to be welcomed into the lives and homes of our customers.